CASE STUDY

The Client

Pia Broadley Leader in IT Industry

INDUSTRY

IT Industry

LOCATION

Sydney

Challenge

As an experienced IT leader, Pia Broadley was navigating multiple layers of leadership responsibility — managing high-performing sales teams, leading major industry events, and transitioning into new executive roles. While her teams were already successful, Pia recognised the increasing pace of change, burnout risks, and the need to strengthen resilience, decision-making and performance — both for herself and her team. She wanted practical, science-backed tools to elevate leadership capability, sustain team wellbeing, and ensure her own career moves were aligned with purpose.

Approach

Pia engaged Vannessa McCamley at several key stages:

🔹 Keynote Presentation at Dropbox Live: To equip industry leaders and clients with neuroscience-based strategies for performance and burnout prevention in a post-pandemic world.

🔹 Sales Team Performance Training: Tailored team session embedding neuroscience models to build resilience, optimise decision-making, and strengthen customer engagement.

🔹 1:1 Executive Coaching: Personal leadership coaching to gain clarity on her career transition, define purpose, and build a compelling vision for her next chapter.

Solution

Using neuroscience frameworks, Pia and her teams learned how to:

✅ Apply reward and threat triggers to improve sales conversations and team dynamics.

✅ Leverage social drivers of behaviour to understand internal motivators for self and others.

✅ Shift self-talk through brain-friendly language for stronger leadership presence.

✅ Develop a personalised vision board to align career decisions with personal values and long-term goals.

✅ Build leadership confidence by understanding how the brain processes pressure, uncertainty and change.

Experience

The ripple effect was immediate and measurable. Pia’s sales team applied the tools directly into customer engagements, driving stronger connections and results. Staff satisfaction surveys reflected a clear uplift in morale, with employees directly referencing the training/ coaching as impactful.

Pia gained powerful self-awareness, sharpened clarity around her unique leadership strengths, and created a focused vision board that aligned her purpose with what truly drives her personally and professionally.

What our client had to say:

“Thank you Vannessa for delivering an engaging and insightful keynote at our Dropbox Live event for Australia. This was so well received and stimulated lots of great conversations with our customers and partners about the Neuroscience of Success.

Thank you also for the interactive internal development session for the Dropbox APAC Sales Team, where we explored both strategies to drive success and our social motivators. Both great events with lasting impact.

The 1:1 coaching gave me the space to reset, gain powerful self-awareness, clarify my leadership strengths, and create a vision board that aligned my purpose with what truly matters — setting me up for success as I transitioned into my next leadership role.

Pia Broadley

Leader in the IT Industry

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