CASE STUDY
GE Healthcare
The Client
INDUSTRY
Healthcare Technology / Medical Devices
LOCATION
Sydney
Challenge
Cassie Price-McCoy, General Manager for Services across Australia and New Zealand at GE Healthcare, was navigating high stress, competing demands, and an ever-growing workload. Like many senior leaders, she faced the pressure of trying to do it all—leading operations, managing safety and risk, driving performance, and developing her team—while maintaining a clear head and sustainable energy. The constant context-switching and ambiguity were making it difficult to prioritise, think strategically, and perform at her best.
Approach
Cassie enrolled in the REWIRE for SUCCESS Leadership Coaching Program, built on neuroscience-backed strategies tailored to rewire unhelpful habits and unlock peak mental performance. Together, we combined PRISM Brain Mapping and 360-degree feedback to gain insights into how her brain responded under pressure and what her team truly needed from her as a leader. We then created a custom coaching roadmap focused on energy management, decision-making, emotional regulation, and embedding habits for sustained impact.
Solution
Using practical brain-based tools and a science-driven framework, Cassie learned to:
✅ Prioritise what matters most using “Winning the Week” routines
✅ Reframe stress and manage mental energy more effectively
✅ Create a leadership rhythm that supported clarity, calm, and confidence
✅ Rewire her thinking through repetition, reflection, and habit stacking
✅ Set healthy boundaries—especially around overworking on weekends—to renew her leadership energy for the week ahead.
These changes were supported by targeted coaching sessions, tactical goal-setting, and a high-performance mindset drawn from both her sporting and professional backgrounds.
Experience
Cassie described the coaching as “empowering and supportive,” with a personalised, actionable approach that made it easier to implement lasting change. The PRISM 360 feedback was a turning point—shifting her perspective from task-focus to team-impact, revealing hidden strengths and opportunities for growth. The structured tools, ongoing encouragement, and practical focus helped her stay committed to the process. As a result, Cassie not only became a more effective and resilient leader but also empowered her team to thrive with greater clarity and cohesion.
What our client had to say:
“Working with Vannessa has enhanced my leadership strengths, enabling the team to excel in their roles. Utilizing the PRISM Brain Mapping 360 tool and feedback, I’ve shifted my focus towards initiating and effective communication, rather than exhausting myself by completing tasks alone. Although it’s a work in progress, having a full team again and implementing the Standard Work Week framework has been crucial for driving continuous improvement and learning within the team.
Before starting this coaching program, I felt overwhelmed by my task list. Now, I see real progress and increased confidence in my leadership approach. The clarity from the PRISM Brain Mapping 360 feedback, particularly regarding how others perceive working with me, has been invaluable. The program’s rigor has been both challenging and rewarding, keeping me accountable and committed to my growth.”
Cassie Price-McCoy
General Manager for Services across Australia and New Zealand — GE Healthcare
If you’d like to find out more about our approach to achieving peak mental performance, we’d love to talk to you!