CASE STUDY
Pemberton Production
The Client
INDUSTRY
Video Production
LOCATION
Central Coast, Australia
Challenge
In his early fifties, Andrew Forsyth found himself low on energy, overweight, and feeling like his best days were behind him. Despite being an active person with a love for action sports, Andrew struggled with maintaining consistent energy and found himself turning to food, alcohol, and stimulants to keep going throughout the day. He faced a deep internal conflict: knowing he wanted more out of life but struggling to make lasting changes to his habits and overall well-being.
“I had this nagging fear that my best days were behind me. I was watching other guys in their fifties and sixties outperform me, and I knew I needed more energy and a way to get back on track.”
Approach
Andrew’s transformation began after reading Vannessa McCamley’s book, REWIRE for SUCCESS, which introduced him to the concept of the 90-day rule for habit change. He committed to a 90-day personal development journey, incorporating multiple changes that would boost his health and energy. Andrew’s plan included:
- Earlier Bedtimes and a focus on improving the quality of his sleep.
- Cutting Out Alcohol to improve both sleep and energy levels.
- Morning Sunlight Exposure to reset his circadian rhythm.
- Regular Exercise to improve strength, flexibility, and athletic performance.
Solution
By following the neuroscience-backed 90-day rule outlined in REWIRE for SUCCESS, Andrew was able to implement a series of positive changes that rewired his habits and restored his energy. His journey focused on:
- Establishing Healthy Sleep Patterns: Andrew realized the importance of sleep after reading Matthew Walker’s book Why We Sleep, which helped him understand how sleep affects overall well-being and performance. He restructured his nightly routine by eliminating alcohol and social media before bed, allowing him to wake up energized.
- Creating a Public Commitment: By sharing his goals with friends and family, Andrew held himself accountable for his progress, making it easier to stay committed.
Experience
Andrew’s experience was one of complete transformation. Within 90 days, he experienced a surge in energy, lost weight, and built strength and flexibility, improving his athletic performance in water sports. His mood improved, and he felt calm yet energised throughout the day, which allowed him to be more productive and focused.
“I went from feeling low on energy and anxious to waking up every day feeling like a teenager—energised, calm, and ready to take on anything.”
Andrew attributes his success to the clear motivation he set at the beginning of the journey and his decision to stick with it no matter what. By focusing on his “why” and eliminating the inner conflict that had held him back, he was able to turn new habits into automatic behaviours that continue to fuel his well-being.
What our client had to say:
“Vannessa McCamley’s book, REWIRE for SUCCESS, introduced me to the 90-day rule, which was the key to transforming my life. I implemented changes like cutting out alcohol, improving sleep, and the results have been incredible.
I’ve lost weight, gained energy, and improved my athletic performance. What surprised me most was how easy it became once I got past the first couple of weeks—the new habits started to feel automatic, and the benefits made it easy to keep going.
I encourage anyone struggling to make a change to commit to 90 days and see the results for themselves. Vannessa’s book provides a clear path to success.”
Andrew Forsyth
Video Producer and Director — Pemberton Productions
If you’d like to find out more about our approach to achieving peak mental performance, we’d love to talk to you!